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Weber-Mendham wins Lay’s ‘Do Us a Flavor’ PDF Print E-mail

 

By Anthony Drew

News-Review Asst. Editor

Lay’s potato chips announced Monday that Karen Weber-Mendham of Land O’ Lakes has won the grand prize in the “Do Us A Flavor” contest, which has earned her at least $1 million.

If 1% of the net sales of her flavor — Cheesy Garlic Bread — exceeds $1 million in 2013, she will earn that instead.

Weber-Mendham was crowned the winner by famed actress Eva Longoria at Beso Restaurant in Hollywood.

Three flavors were chosen as finalists, including Cheesy Garlic Bread,

Sriracha and Chicken & Waffles. Weber-Mendham was chosen as the winner out of nearly 3.8 million fan submissions gathered between July 20 and Oct. 6, 2012.

A part-time children’s librarian and mother of three, she said the inspiration for the flavor spawned from going out for pizza with her family.

“While waiting for the pizza to come to the table, we always order a bowl of cheesy garlic bread for the family to enjoy,” she said. “Cutting the bread into equal-sized pieces so my children don’t quibble, I can barely put down the bowl before it’s completely snatched up.”

After sorting through millions of submissions, a judging panel made up of chefs and other flavor experts selected the three finalist flavors.

The three flavors were then developed by Frito-Lay’s culinary experts and brought to store shelves.

In the last few months, more than 1 million consumer votes were cast via Facebook, Twitter and text message, choosing Weber-Mendham and Cheesy Garlic Bread as the winner.

The runners-up, Tyler Raineri of Lake Zurich, Ill., (Sriracha) and Christina Abu-Judom of Phoenix, Ariz., (Chicken & Waffles) both received $50,000 in prize money.

The two runner-up flavors will make an encore appearance on store shelves this summer, while Cheesy Garlic Bread will remain in stores through 2013, according to Lay’s.

 

Tuesday, May 07, 2013 6:37 PM
Last Updated on Thursday, May 09, 2013 11:47 AM
 

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