Silent sports aren’t quiet
on economic impacts
A North Woods case study on the economic impacts of active silent sports enthusiasts shows that even fitness-minded tourists spend millions of dollars on trips here, disproving old stereotypes about skiers and cyclists being too frugal to help tourism.
Among other things, the study showed that nonresidents of Ashland, Bayfield and Sawyer counties accounted for 95% of the roughly 26,700 participants in skiing and biking events during 2012.
The study defines an active silent sports enthusiast as someone who