THIS WEEK, OCT. 4-10, is National Newspaper Week and it’s being celebrated for the 80th time. Famed journalist Jim Lehrer died earlier this year, Jan. 23, at the age of 85. Following are a select few of the rules Lehrer thought were important:

• Cover, write and present every story with the care I would want if the story were about me.

• Assume there is at least one other side or version to every story.

• Assume the viewer or reader is as smart, caring and good a person as I am.

• Assume the same about all people on whom I report.

• Carefully separate opinion and analysis from straight news stories and clearly label everything.

• Do not use anonymous sources or blind quotes except on rare and monumental occasions. No one should be allowed to attack another anonymously.

• I am not in the entertainment business.

Journalism, like so many other industries, has changed in this new digital age. Frankly, the mainstream media has become an embarrassment and lost the public’s trust. There’s a lack of integrity and professionalism. It’s become a tool of the liberal agenda.

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“I BELIEVE in the profession of journalism.” That is the first line of The Journalist’s Creed, written by Walter Williams about 106 years ago. Williams was dean of the School of Journalism at the University of Missouri from 1908-1935.

Without newspapers, America would eventually be nothing more than a collection of people simply living in the same geographic area. Do you really want to see that happen? Is that the type of community you’d want to call home?

In a USA Today column six years ago, Rem Rieder, media editor, wrote “Gathering news that means something takes effort and commitment. Newspapers, not the work of anonymous bloggers, are still the source of news to trust. They will always be the heartbeat of the community.”

Here is the remaining text of The Journalist’s Creed.

I believe that the public journal is a public trust; that all connected with it are, to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust.

I believe that clear thinking and clear statement, accuracy and fairness, are fundamental to good journalism.

I believe that a journalist should write only what he holds in his heart to be true.

I believe that suppression of the news, for any consideration other than the welfare of society, is indefensible.

I believe that no one should write as a journalist what he would not say as a gentleman; that bribery by one’s own pocketbook is as much to be avoided as bribery by the pocketbook of another; that individual responsibility may not be escaped by pleading another’s instructions or another’s dividends.

I believe that advertising, news and editorial columns should alike serve the best interests of readers; that a single standard of helpful truth and cleanness should prevail for all; that the supreme test of good journalism is the measure of its public service.

I believe that the journalism which succeeds best and best deserves success, fears God and honors man; is strictly independent, unmoved by pride of opinion or greed of power, constructive, tolerant, but never careless, self-controlled, patient, always respectful of its readers, but always unafraid, is quickly indignant at injustice; is unswayed by the appeal of privilege or the clamor of the mob.

It seeks to give every man a chance, and as far as law and honest wage and recognition of human brotherhood can make it so, an equal chance; is profoundly patriotic while sincerely promoting international good will and cementing world comradeship; is a journalism of humanity, of and for today’s world.