NOW THAT DONALD Trump has been president for almost a year, it’s time the media calls his behavior what it is rather than try to normalize it. Here are the six most misleading media euphemisms for conduct unbecoming a president.

1. Calling Trump’s tweets presidential statements or press releases.

Wrong, Trump’s tweets are mostly rants off the top of his head. Many of them are wild, inconsistent, rude, crude and bizarre.

Normal presidential statements are products of careful thought. Advisers weigh in, consequences are considered and alternatives are deliberated. Which is why such statements are considered important indicators of public policy, domestically and internationally.

Trump’s tweet storms are relevant only to judging his mood on a particular day at a particular time.

2. Referring to Mar-a-Lago as the winter White House.

Rubbish, unlike the White House and Camp David, the traditional presidential retreat, both of which are owned by taxpayers, Mar-a-Lago is a profit-making business owned by Trump. The White House is open for public tours; Mar-a-Lago is open only to members who can pay $200,000 to join.

Along with the other Trump resort properties that he visits regularly, Mar-a-Lago constitutes a massive conflict of interest. Every visit promotes the Trump resort brand, adding directly to Trump’s wealth.

Normal presidents don’t make money off the presidency. Trump’s resorts should be called what they are: Trump’s businesses.

3. Calling his lies false claims or comments that have proved to be inaccurate.

Baloney, they’re lies, plain and simple.

Early last year, the Wall Street Journal’s editor in chief insisted that the Journal wouldn’t label Trump’s false statements as lies. Lying, said the editor, requires a deliberate intention to mislead, which couldn’t be proven in Trump’s case.

Wrong, normal presidents may exaggerate, some occasionally lie. But Trump has taken lying to a new level. He lies like other people breathe. Almost nothing that comes out of his mouth can be assumed to be true.

For Trump, lying is part of his overall strategy, his M.O. and his pathology. Not to call them lies or to not deem him a liar is itself misleading.

4. Referring to Trump’s and his aides’ possible cooperation or coordination with Russia in the 2016 presidential campaign.

This won’t do. Cooperation and coordination sound as if Trump and his campaign assistants were merely being polite to the Russians, engaged in a kind of innocent parallel play.

But nothing about what we’ve seen and heard so far suggests politeness or innocence. Collusion is the proper word, suggesting complicity in a conspiracy.

If true, if Trump or his aides did collude with the Russians to throw the election his way, they were engaged in treason, another important word that rarely appears in news reports.

5. Calling Trump and Paul Ryan’s next move welfare reform as in Trump has suggested more than once that welfare reform might be the next big legislative item on his agenda.

Rubbish, they’re not going after welfare. Welfare, federal public assistance to the poor, was gutted in 1996. Trump and Ryan are aiming at Medicaid, Medicare and Social Security.

Nor are they seeking to reform these programs. They want to cut them in order to pay for the huge tax cut they’ve given corporations and the wealthy. “We’re going to have to get back next year at entitlement reform,” said Ryan recently “Which is how you tackle the debt and the deficit.”

So call it what it is: planned cuts in Medicaid, Medicare and Social Security.

6. Describing Trump’s comments as racially charged.

Racially charged sounds like Trump doesn’t intend them to be racist, but some people hear them that way.

Rubbish, Trump’s harangue against immigrants from “s***holes” in Latin America and Africa comes only weeks after The New York Times reported that at another Oval Office meeting, Trump said Haitian immigrants all have AIDS and that Nigerians who visit the United States would never go back to their huts.

This is the man who built his political career on the racist lie that Barack Obama was born in Africa, who launched his presidential campaign with racist comments about Mexican immigrants, who saw “very fine people on both sides” in the Charlottesville, Va., march of white supremacists, and who attacked African-American football players for being “unpatriotic” because they kneeled during the national anthem to protest police discrimination.

Face it, Trump is a racist and his comments are racist.

Words matter, it’s important to describe Trump accurately. Every American must understand who we have as president.



Former U.S. Secretary of Labor Robert Reich is Professor of Public Policy at the University of California at Berkeley. His book “Saving Capitalism: For the Many, Not the Few” is available. His film “Inequality for All” is available on Amazon, DVD and On Demand. His documentary “Saving Capitalism” is now on Netflix.