The Eagle River Business Association will host Mistletoe Magic in downtown Eagle River Saturday, Dec. 14, from 10 a.m. to 4 p.m. 

Mistletoe Magic is a shopping event with each participating business having a giveaway raffle of their own.

“It could be a gift certificate, an item unique to that store, or even a whole goody basket,” said event coordinator Jessica Allen. “This is a fun opportunity to shop local, finish up your Christmas shopping, and have a chance to win something for yourself. Downtown businesses appreciate people shopping local and this event is a fun way to say thank you for it.” 

There will also be sleigh rides from 11 a.m. to 3 p.m., leaving from the historic railroad depot. 

Businesses in the Eagle River area that are taking part in the Mistletoe Magic promotion include: Arrow Gift Shop, Buckshots Downtown, Cotton+Birch, Eagle Craft & Hobby, Fredrick’s Corner Shoppe, Fountain Blu, Glik’s, Grandma’s Toy Box, Salon & Spa on Railroad, Synergy Salon & Spa, The Hiker Box, The Moccasin Shop, Tremblay’s Fudge Shop, Trig’s, WalkAbout Paddle & Apparel, and Wall St. Hometown Pharmacy.

For more information on Mistletoe Magic and the official giveaway rules, visit or call Allen at (715) 337-2161.