Weitz named president of retail for local grocery store chain

RHINELANDER — T.A. Solberg Co., Inc., the company that owns local Trig’s grocery stores, has announced the promotion of Nathan Weitz to the position of president of retail.

Bob Jaskolski, who has served as president and CEO, will remain the company’s chief executive officer, focusing on long-term strategy while Weitz assumes leadership of the retail division.

The transition marks a significant milestone for the company, showcasing its “promote from within” philosophy.

Weitz, a 29-year veteran of the grocery industry, joined T.A. Solberg Co. in 2004. Over two decades, he has ascended through various leadership roles, including grocery manager, director of center store merchandising, and most recently, vice president of retail.

“Nate has been a cornerstone of our leadership team for years,” Jaskolski said. “Watching him grow from a department manager to a corporate leader has been a point of pride for this company. His deep understanding of operational excellence and his commitment to our customers make him the perfect choice to lead our retail operations. Nate’s ability to lead high-caliber teams while staying true to the organization’s core values has been a driving force behind the company’s continued growth.”

In his new capacity as president of retail, Weitz will lead the strategic direction of the grocery and convenience store divisions, overseeing all retail operations, and ensuring the continued delivery of world-class service across all T.A. Solberg locations.

A devoted family man and outdoor enthusiast, Weitz resides in the community with his wife and two children. He remains active in local golf and fishing circles when not leading the T.A. Solberg retail team.

T.A. Solberg Company, Inc. is an independent, locally owned and operated business based in northern Wisconsin since 1971.

The company operates a diverse family of brands including Trig’s grocery stores, Trig’s Village Market, Ace Hardware, Trig’s Smokehouse, Trig’s Pharmacy, Shell, Caribou Coffee, Trig’s Floral & Home, Tula’s Central Kitchen, Trig’s Trucking, Postal Express and Tone Zone Fitness.