For 98 years, the Rotary Club of Eagle River has remained committed to one powerful principle: Service Above Self.

Founded on May 23, 1928, with sponsorship from the Rotary Club of Crandon, the club has spent nearly a century serving Eagle River and the surrounding Northwoods through volunteerism, philanthropy and community leadership.

Throughout its history, members have helped shape the community they proudly call home.

They helped support the early development of the World Championship Snowmobile Derby, were among the early contributors to what became Eagle River Memorial Hospital, helped restore the Eagle River Railroad Depot and the Silver Lake Beach House, and most recently supported the development of Rotary Square in downtown Eagle River.

Today, that same spirit of service continues through hands-on volunteerism, youth initiatives, charitable giving, and member-led projects that directly strengthen the Northwoods community.

Proceeds from the event have helped support organizations and initiatives including: Northwoods Children’s Museum, Dolly Parton’s Imagination Library of Vilas County, Wounded Warriors In Action Foundation, Sno-Eagles Snowmobile Club, Kalmar Community Center, and Eagle River Recreation Association, home of the Dome.

In addition to its fundraising efforts, the Rotary Club of Eagle River coordinates Warm The Children, a longstanding community program that helps local children and families in need receive warm winter clothing during the holiday season.

Previously coordinated by the Vilas County News-Review, the program now continues under the leadership of the club and its dedicated volunteers.

In 2025 alone, the program received $88,350 in community donations. With the help of 45 volunteer shoppers, 213 families were served, and 545 children received new winter clothing from Glik’s in Eagle River and Northland Clothing Company in Three Lakes.

Club members also support the annual Berganthal Challenge, a fundraiser held in honor of Bob Berganthal. The effort benefits three area food pantries, helping neighbors in Eagle River, Land O’ Lakes and Three Lakes during a time of significant need.

“As we celebrate 98 years of service, we are incredibly proud of the generations of members who have helped build this club’s legacy,” said Kevin McGuire, club president. “Rotary has always been about neighbors helping neighbors, and that mission remains as important today as it was in 1928.”

As the club looks ahead to its centennial celebration, members remain committed to serving others, strengthening community partnerships, and creating lasting impact for future generations.
Club members are already looking forward to celebrating the 100th anniversary in 2028.

Community luncheon

To mark this special 98-year milestone, the Rotary Club of Eagle River will host a celebratory anniversary luncheon this Thursday, May 21, at noon at Riverstone Brewing Company. Community members interested in learning more about the club are warmly invited to join the club for a complimentary lunch.

To RSVP, email eagleriverrotaryclub@gmail.com. Guests who RSVP will receive available menu options. Information about the club is also available online at eagleriverrotary.com.
Riverstone is located at 219 North Railroad St. in Eagle River.